Skyy Vodka entered the market boldly claiming to abolish, or at the very least diminish, those horrific hangovers so often suffered by the people who enjoy their product. By producing a vodka that was nearly free of the headache and hangover inducing congeners, the by-products of distillation, Skyy made some waves in the vodka market. The company's newest creation, Skyy 90 Vodka, has taken their quest for purity even further.

Skyy 90 boasts an unusual new bottle that reinforces the concepts of modernity and luxury, both of which are echoed in the shiny, new, internally computerized factory from which this vodka pours. Clearly marketed towards the discerning drinker, Skyy 90 is making a bold play to be the vodka of the Modern Martini.

In an attempt to be the crowning jewel in the evolution of the modern martini, Skyy 90 possesses a smooth taste followed by a clean finish. Some have compared it to classic brands such as Belvedere and Grey Goose.