Their “straight” vodka is a blend of grain (wheat) neutral spirit and a vodka they’ve crafted from viognier wine. They use the viognier vodka to diminish the alcoholic overtone found in most other vodkas.
Viognier is an old varietal wine grape that makes a delicious white wine, but it’s relatively new to California. Viognier grapes are hard to grow, and they don’t produce a whole lot of fruit. To get the full flavor, you have to pick them when they’re perfectly ripe. “But despite, or perhaps because of, this precariousness [the viognier grape] has the most amazing clear, golden color and the aroma of flowers and fruits at their freshest.”