Rum Jumbie is known for a line of flavored rums but have recently launched a rum liqueur, which blends Caribbean rum with "hints of tropical orange, lemon, and passion fruit; accented by delicate spices."
The bottle is a representation of a "jumbie," which were celestial spirits trapped inside caves and inhabit individuals who love rum, inspiring them to dance the conga until dawn. (Note the conga drum being played by the bottle-man.)